Despite our best efforts, total wellbeing as a society keeps declining right along with human happiness, life satisfaction and health outcomes.
Meanwhile, a recent study from the National Business Group on Health shows that 9 in 10 companies are now offering programs for physical, mental and financial wellbeing—and those not investing in such programs are planning on it.
Why are corporate leaders investing billions in healthier workforces?
The simple argument is that healthier workers are more productive and have lower healthcare costs that drain profits.
Despite all that investment, most employer-sponsored health and wellness programs aren’t that interesting, especially in a consumer age dominated by beautiful, personalized content experiences.
And here’s where most programs are failing:
Most programs require costly incentives to keep employees engaged
Most on-demand content that could scale isn’t consumer-friendly
Most telephonic and in-person programs are not scalable (both due to high operational costs and most modern employees prefer to avoid phone calls with strangers)
Why is engagement in corporate health programs critical?
According to a recent UnitedHealthcare and Health Action Council study, a 1% increase in employee engagement in their health and wellbeing programs delivers 0.25% in medical cost savings. That difference is worth millions, and it’s why companies give away incentives just for employees to use their wellness portals.
But today’s employees are everyday consumers, and the world’s most engaging products don’t have to pay for their attention.
So what can corporate health learn from the world’s most engaging products? Here are three trends to consider:
Video streaming services like Netflix and Amazon Video now account for half the time spent online globally.
The Takeaway: Well-produced video storytelling in a sequenced and distraction-free environment will grab attention and retain consumer interest.
101 million people took an online course last year. That’s more than 5X the enrollments in every college in America combined. Why? Because people want to learn from trusted experts who can guide them.
Takeaway: From podcasts to online videos and courses, people love learning from trusted experts through interactive experiences.
Peloton is not just a super expensive bike, it’s an expert-led, community supported experience that inspires personal achievement both online and in real life.
Takeaway: People will follow uplifting instructors in a social learning environment, especially from the comfort of their living room.
How can you execute on these ideas? You need great partners.
We get it. You don’t have the staff or budget to create Netflix-quality content from engaging experts in a community-supported environment.
That’s why we’ve spent the last several years building it for you.
At The Big Know, we help our partners at Optum, Limeade and UnitedHealthcare lift engagement in a number of health and wellness experiences.
We do this by partnering with popular experts to create health literacy for the Netflix Age. Our content and enterprise learning technology deliver a better way to engage employees in physical, mental, financial and social wellbeing.
Sometimes we produce custom content based on our partner’s clinical point of view. But we are also creating a licensable curriculum for wellbeing in our ever-growing Being series.
Here’s a preview of the content, experts and learning experience we can customize for your population’s unique needs, challenges and programs.